The Marketing Environment
- Understanding theexternal environment
- Understanding theperformance environment
- Understanding theinternal environment
- Marketing audit
- Chief Communications Officers
- Marketing and communications directors, managers, executives and staff.
Upon completion of this course, you will be able to understand:
- Three core areas of the marketing environment.
- Key characteristics associated with thEmarketing environment.
- PESTLE analysis and how it is used to understand the external environment.
- The environmental scanning process.
- Porter’s Five Forces industry analysis model.
- How to analyse an organisation’s product/service portfolio to aid resource planning.
£545 + VAT