Analysing the Strategic Environment
- Exploring the competitive environment
- Strategic environment – the basics
- Degree of turbulence in the environment
- Analysing the general environment
- Analysing the stages of market growth
- Key factors for success in an industry
- Analysing the competitive industry environment – the contribution of Porter
- Analysing the co-operative environment
- Analysing one or more immediate competitors in depth
- Analysing the customer and market segmentation
- Heads of organisations, chief officers, chairpersons, board members and directors.
- Heads of departments, and senior managers & executives involved in the development of strategic management.
- Those who wish to understand the basic concepts for identifying the future of their organisations with the new challenges and opportunities that may lead to substantial change.
- Those who wish to consider not only the rational approach to strategic decision making, but also the creative aspects of such decisions.
- Those who wish to grasp the major intended and emergent initiatives that can be taken, involving the utilisation of resources, to enhance the performance of their firms in their external environments.
Upon completion of this course, you will be able to:
- Explain why it is important to study the environment of the organisation.
- Outline the main environmental influences on the organisation and relate the degree of change to prescriptive and emergent strategic approaches.
- Undertake a PESTEL analysis of the general influences on the organisation.
- Understand the implications of market growth and market cyclicality for strategic management.
- Identify the key factors for success in an industry.
- Carry out a Five Forces Analysis of the specific influences on the organisation.
- Develop a Four Links Analysis of the organisation’s co-operators.
- Undertake a competitor profile and identify the competitor’s advantages.
- Explore the relationship between the organisation and its customers.