Developing Corporate-Level Strategy Options
- Corporate-level strategy: the benefits and costs of diversifying
- Corporate options: degrees of diversification
- Corporate strategy and the role of the centre – the principle of parenting
- Corporate strategy: decisions about the company’s diversified portfolio of products
- The tools of corporate-level options: from acquisition to restructuring
- Heads of organisations, chief officers, chairpersons, board members and directors.
- Heads of departments, and senior managers & executives involved in the development of strategic management.
- Those who wish to understand the basic concepts for identifying the future of their organisations with the new challenges and opportunities that may lead to substantial change.
- Those who wish to consider not only the rational approach to strategic decision making, but also the creative aspects of such decisions.
- Those who wish to grasp the major intended and emergent initiatives that can be taken, involving the utilisation of resources, to enhance the performance of their firms in their external environments.
Upon completion of this course, you will be able to:
- Define and explain the two main elements of corporate-level strategy.
- Outline the benefits and costs of corporate-level strategy.
- Identify the levels of diversification in corporate strategy and their implications for strategy development.
- Describe the role of corporate headquarters and identify the implications for strategy development.
- Use the product portfolio matrix to choose between corporate-level strategy options.
- Outline the main corporate-level strategy tools available to a corporate headquarters.