Digital and Social Media Marketing
- Evolution of the internet
- Evolution of social media
- Digital marketing communications
- Legal and ethical considerations
- Chief Communications Officers
- Marketing and communications directors, managers, executives and staff.
Upon completion of this course, you will be able to understand:
- Digital marketing and social media marketing.
- How digitisation is transforming marketing practice.
- Key techniques in digital marketing and socialmedia marketing.
- How practitioners measure the effectiveness of social media marketing.
- Crowdsourcing and how it can be harnessedfor marketing.
£525 + VAT