£475 + VAT
Integrated Marketing Communications
- The marketing communications toolbox
- Segmentation, targeting and positioning (STP)
- Branding and integrated marketing communications
- Planning for integration of the marketing communications mix
- Chief Communications Officers
- Public relations and communications directors, managers, practitioners and staff.
Upon completion of this course, you will be able to understand:
- Integrated marketing communications issues.
- The importance of integrated marketing communications to organisations and their publics.
- Key principles and methods used to integrate marketing communications activities.
- How to apply key principles of integrated marketing communications to real-life scenarios.