Strategy Evaluation and Development: The Prescriptive Process
- Prescriptive strategy content: evaluation against six criteria
- Strategy evaluation: procedures and techniques
- Applying empirical evidenceand guidelines
- The classic prescriptive model of strategic management: exploring the process
- Heads of organisations, chief officers, chairpersons, board members and directors.
- Heads of departments, and senior managers & executives involved in the development of strategic management.
- Those who wish to understand the basic concepts for identifying the future of their organisations with the new challenges and opportunities that may lead to substantial change.
- Those who wish to consider not only the rational approach to strategic decision making, but also the creative aspects of such decisions.
- Those who wish to grasp the major intended and emergent initiatives that can be taken, involving the utilisation of resources, to enhance the performance of their firms in their external environments.
Upon completion of this course, you will be able to:
- Distinguish between the content and the process of the prescriptive approach.
- Identify the six main criteria that might typically be used to evaluate the content of strategic options.
- Outline the main prescriptive procedures and techniques used in selecting between strategy options.
- Undertake an evaluation of strategic options in order to select the most appropriate option.
- Apply empirical evidence and guidelines to the various options in order to assist the selection procedure.
- Describe the main elements of the classic prescriptive process for developing strategic management.
- Comment on the weaknesses in the classic process and suggest how these might be overcome.