Key details
Mode of delivery: Classroom-based
Course code: MPR11B
Duration: 1 day
Fee: £925.00 + VAT
CPD Hours: 6
Course Overview
This session focuses on developing effective marketing strategies through key frameworks for structured planning. Attendees will explore the components of the marketing mix and learn how to integrate customer experience into their strategic approach. The goal is to create cohesive, customer-centered marketing plans that drive growth and engagement.
Agenda
Marketing Strategy
- Key frameworks for structured planning
- The marketing mix
- Integration of customer experience
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Senior Marketing Managers and Directors
- Brand Managers and Product Managers
- Digital Marketing, Social Media, and Content Strategy Professionals
- Marketing Campaign Planners and E-Commerce Managers
- Customer Experience Managers and Service Leaders
- Marketing Consultants, Advisors, and Brand Ambassadors
- Business Development Managers and Sales Growth Leaders
- IT and AI Specialists supporting marketing campaigns and tools
- Professionals responsible for campaign execution, storytelling, and channel strategy
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Learn key frameworks for structured marketing planning.
- Understand the components and roles of the marketing mix.
- Explore ways to integrate customer experience into marketing strategies.
Course dates
Aug 18, 2026
Dec 8, 2026
