Key details
Mode of delivery: Classroom-based
Course code: MPR11C
Duration: 1 day
Fee: £925.00 + VAT
CPD Hours: 6
Course Overview
This session covers the development of a comprehensive marketing plan by mapping the customer journey from awareness to action. Attendees will learn how to design campaigns that align with different funnel stages and establish clear outcomes and measures to track success. The focus is on creating targeted, effective marketing strategies that convert prospects into loyal customers.
Agenda
The Marketing Plan
- Customer journey from awareness to action
- Campaign design aligned to funnel stages
- Marketing planning with defined outcomes and measures
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Senior Marketing Managers and Directors
- Brand Managers and Product Managers
- Digital Marketing, Social Media, and Content Strategy Professionals
- Marketing Campaign Planners and E-Commerce Managers
- Customer Experience Managers and Service Leaders
- Marketing Consultants, Advisors, and Brand Ambassadors
- Business Development Managers and Sales Growth Leaders
- IT and AI Specialists supporting marketing campaigns and tools
- Professionals responsible for campaign execution, storytelling, and channel strategy
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Map the customer journey from awareness to action to optimize campaign efforts.
- Design campaigns aligned with different stages of the marketing funnel.
- Set clear outcomes and measurable goals for marketing plans.
Course dates
Aug 19, 2026
Dec 9, 2026
