Key details
Mode of delivery: Online Course
Course code: MPR31AO
Duration: 1 day
Fee: £925.00 + VAT
CPD Hours: 6
Course Overview
This foundational module sets the stage for all your digital marketing efforts. We will define your brand’s unique voice, pinpoint your ideal customer, and map out the digital landscape to identify the most effective channels for your business.
Agenda
Forging Your Digital Blueprint
- Defining Your Brand Identity & Unique Selling Proposition (USP)
- Developing Detailed Customer Personas
- Mapping the Customer Journey Across Digital Touchpoints
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Senior Digital Marketing, Marketing, and Digital Strategy Managers
- Heads of Marketing, Digital Marketing, and Brand Strategy
- Marketing, Digital Marketing, and Communications Directors
- Brand Strategy, Product Marketing, and Customer Experience Leaders
- SEO Strategy, Content Strategy, and Digital Growth Leads
- Business Development, Growth, and Commercial Strategy Professionals
- Marketing Consultants, Digital Strategy Advisors, and Brand Strategy Consultants
- Entrepreneurs, Founders, and Business Leaders responsible for digital growth strategy
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Articulate a clear and consistent brand identity.
- Create actionable customer personas to guide marketing efforts.
- Understand how customers interact with your brand online.
Course dates
Jul 6, 2026
Nov 9, 2026
