Key details
Mode of delivery: Classroom-based
Course code: MPR31D
Duration: 1 day
Fee: £915.00 + VAT
CPD Hours: 6
Course Overview
Learn how to leverage social media to build a loyal community and drive business results. In this module we will cover strategy development for major platforms, content creation best practices, and techniques for fostering meaningful engagement.
Agenda
Social Media Marketing and Community Building
- Developing a Platform-Specific Content Strategy
- Techniques for Growing and Engaging Your Audience
- Introduction to Social Media Analytics & Reporting
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Digital Marketing, Marketing, and Campaign Managers
- Social Media, Community, and Audience Engagement Managers
- Paid Advertising, PPC, and Performance Marketing Managers
- Email Marketing, CRM, and Marketing Automation Managers
- E-commerce, Website, and Conversion Optimisation Managers
- Marketing Analytics, Reporting, and Data-Driven Marketing Professionals
- Content, Brand, and Campaign Planning Professionals
- Marketing Consultants, Freelancers, Communications, and PR Professionals managing digital campaigns
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Create and curate content that resonates with followers.
- Implement strategies to increase engagement and community size.
- Measure the effectiveness of social media activities.
Course dates
Jul 13, 2026
Nov 16, 2026
