Strategic Marketing Execution (3-days) online course

This three-day course focuses on developing impactful marketing content and strategies. It begins with storytelling techniques that foster emotional connections, creating consistent brand assets, and expressing brand personality through tone and design. The program then explores how to develop content aligned with business goals, tailored to each stage of the customer journey, and adaptable across multiple formats for various channels. Finally, it covers selecting the right platforms, sequencing campaign elements strategically, and aligning messaging, media, and timing to ensure cohesive and effective marketing campaigns.

Day — 1 Storytelling and Creativity

• Narrative frameworks for emotional connection
• Creation of distinctive and consistent brand assets
• Brand personality expressed through tone, style, and design

Day — 2 Strategic Content Development

• Content aligned to business and marketing objectives
• Messaging mapped to the customer journey
• Multi-format assets for cross-channel use

Day — 3 Channel Strategy and Campaign Architecture

• Selection of platforms, channels, and touchpoints
• Logical sequencing of campaign components
• Message, medium, and timing alignment

Course Review

• Summary and recap of key learning objectives
• Action Planning

• Marketing Managers and Directors
• Brand Managers
• Digital Marketing Specialists
• Content Creators and Content Strategists
• Social Media Managers
• Marketing Campaign Planners
• Data Analysts and Market Researchers
• Customer Experience Managers
• Product Managers
• Business Development Managers
• Sales and Business Growth Teams
• E-commerce Managers
• Marketing Consultants and Advisors
• Brand Ambassadors and Influencers
• Organizational Leaders involved in strategic planning
• IT and AI Specialists supporting marketing innovations
• Customer Service Managers

• Understand narrative frameworks to build emotional connections with audiences.
• Create distinctive, consistent brand assets that reinforce brand identity.
• Express brand personality effectively through tone, style, and design elements.
• Develop content aligned with business and marketing objectives.
• Map messaging throughout the customer journey for maximum engagement.
• Produce multi-format assets suitable for use across various channels.
• Select the right platforms, channels, and touchpoints for campaign deployment.
• Sequence campaign components logically to optimize flow and impact.
• Align messages, media, and timing for cohesive and effective campaigns.
• Explore applications of AI in enhancing creativity, targeting, and performance metrics.