Channel Strategy and Campaign Architecture online course

This session covers the development of an effective channel strategy and campaign architecture. Attendees will learn how to select the right platforms, channels, and touchpoints, and how to sequence campaign components for maximum impact. The focus is on aligning message, medium, and timing to create cohesive and successful marketing campaigns.

• Selection of platforms, channels, and touchpoints
• Logical sequencing of campaign components
• Message, medium, and timing alignment

• Summary and recap of key learning objectives
• Action Planning

• Marketing Managers and Directors
• Brand Managers
• Digital Marketing Specialists
• Content Creators and Content Strategists
• Social Media Managers
• Marketing Campaign Planners
• Data Analysts and Market Researchers
• Customer Experience Managers
• Product Managers
• Business Development Managers
• Sales and Business Growth Teams
• E-commerce Managers
• Marketing Consultants and Advisors
• Brand Ambassadors and Influencers
• Organizational Leaders involved in strategic planning
• IT and AI Specialists supporting marketing innovations
• Customer Service Managers

• Select the right platforms, channels, and touchpoints for campaign deployment.
• Sequence campaign components logically to optimize flow and impact.
• Align messages, media, and timing for cohesive and effective campaigns.
• Explore applications of AI in enhancing creativity, targeting, and performance metrics.