Course Overview
This session provides an overview of the scientific principles behind effective marketing. Attendees will learn about the key drivers that influence marketing growth and performance, supported by evidence-based insights into customer behavior. The course emphasizes making strategic marketing decisions grounded in data and scientific analysis to optimize outcomes and drive business success.
Agenda
The Science of Marketing
- Key drivers of marketing growth and performance
- Evidence-based insights on customer behaviour
- Strategic decision-making grounded in marketing science
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
- Marketing Managers and Directors
- Brand Managers
- Digital Marketing Specialists
- Content Creators and Content Strategists
- Social Media Managers
- Marketing Campaign Planners
- Data Analysts and Market Researchers
- Customer Experience Managers
- Product Managers
- Business Development Managers
- Sales and Business Growth Teams
- E-commerce Managers
- Marketing Consultants and Advisors
- Brand Ambassadors and Influencers
- Organizational Leaders involved in strategic planning
- IT and AI Specialists supporting marketing innovations
- Customer Service Managers
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Understand the key drivers of marketing growth and performance.
- Gain insights into customer behaviors based on evidence and data.
- Make strategic marketing decisions grounded in marketing science and analytics
Course Dates
Spaces limited to NINE (9) delegates per course. Book Now to avoid missing out!
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