The Marketing Plan online course

This session covers the development of a comprehensive marketing plan by mapping the customer journey from awareness to action. Attendees will learn how to design campaigns that align with different funnel stages and establish clear outcomes and measures to track success. The focus is on creating targeted, effective marketing strategies that convert prospects into loyal customers.

• Customer journey from awareness to action
• Campaign design aligned to funnel stages
• Marketing planning with defined outcomes and measures

• Summary and recap of key learning objectives
• Action Planning

• Marketing Managers and Directors
• Brand Managers
• Digital Marketing Specialists
• Content Creators and Content Strategists
• Social Media Managers
• Marketing Campaign Planners
• Data Analysts and Market Researchers
• Customer Experience Managers
• Product Managers
• Business Development Managers
• Sales and Business Growth Teams
• E-commerce Managers
• Marketing Consultants and Advisors
• Brand Ambassadors and Influencers
• Organizational Leaders involved in strategic planning
• IT and AI Specialists supporting marketing innovations
• Customer Service Managers

• Map the customer journey from awareness to action to optimize campaign efforts.
• Design campaigns aligned with different stages of the marketing funnel.
• Set clear outcomes and measurable goals for marketing plans.