Storytelling and Creativity online course

This session focuses on harnessing storytelling and creativity to build strong brand connections. Attendees will learn how to use narrative frameworks that evoke emotional responses, develop distinctive and consistent brand assets, and effectively express the brand’s personality through tone, style, and design. The goal is to craft compelling brand stories that resonate deeply with audiences and reinforce brand identity.

• Narrative frameworks for emotional connection
• Creation of distinctive and consistent brand assets
• Brand personality expressed through tone, style, and design

• Summary and recap of key learning objectives
• Action Planning

• Marketing Managers and Directors
• Brand Managers
• Digital Marketing Specialists
• Content Creators and Content Strategists
• Social Media Managers
• Marketing Campaign Planners
• Data Analysts and Market Researchers
• Customer Experience Managers
• Product Managers
• Business Development Managers
• Sales and Business Growth Teams
• E-commerce Managers
• Marketing Consultants and Advisors
• Brand Ambassadors and Influencers
• Organizational Leaders involved in strategic planning
• IT and AI Specialists supporting marketing innovations
• Customer Service Managers

• Understand narrative frameworks to build emotional connections with audiences.
• Create distinctive, consistent brand assets that reinforce brand identity.
• Express brand personality effectively through tone, style, and design elements.