Strategic Marketing (3-days) online course

This three-day course explores the essentials of effective marketing, starting with the science behind growth and performance, supported by evidence-based insights into customer behaviour and strategic decision-making. It then focuses on developing structured marketing strategies using key frameworks, the marketing mix, and integrating customer experience for maximum impact. Finally, participants will learn how to design comprehensive marketing plans, map the customer journey, align campaigns with funnel stages, and set clear outcomes and measures to ensure successful results.

Day—1 The Science of Marketing

• Key drivers of marketing growth and performance
• Evidence-based insights on customer behaviour
• Strategic decision-making grounded in marketing science

Day—2 Marketing Strategy

• Key frameworks for structured planning
• The marketing mix
• Integration of customer experience

Day—3 The Marketing Plan

• Customer journey from awareness to action
• Campaign design aligned to funnel stages
• Marketing planning with defined outcomes and measures

Course Review

• Summary and recap of key learning objectives
• Action Planning

• Marketing Managers and Directors
• Brand Managers
• Digital Marketing Specialists
• Content Creators and Content Strategists
• Social Media Managers
• Marketing Campaign Planners
• Data Analysts and Market Researchers
• Customer Experience Managers
• Product Managers
• Business Development Managers
• Sales and Business Growth Teams
• E-commerce Managers
• Marketing Consultants and Advisors
• Brand Ambassadors and Influencers
• Organizational Leaders involved in strategic planning
• IT and AI Specialists supporting marketing innovations
• Customer Service Managers

• Understand the key drivers of marketing growth and performance.
• Gain insights into customer behaviours based on evidence and data.
• Make strategic marketing decisions grounded in marketing science and analytics
• Learn key frameworks for structured marketing planning.
• Understand the components and roles of the marketing mix.
• Explore ways to integrate customer experience into marketing strategies.
• Map the customer journey from awareness to action to optimize campaign efforts.
• Design campaigns aligned with different stages of the marketing funnel.
• Set clear outcomes and measurable goals for marketing plans.