As a sales manager, director or founder, it is your job to give your sales team all the tools and skills they need to be successful. An effective CRM training process and learning the techniques from it will help your sales team enter the big leagues with potential values and strategies. Teaching your first hires will be passed on to others too, but not as effective as a training course. With the right training resources, your new hires can digest all of the knowledge, experience, tricks and sales strategies easily. Here are techniques you can use to build that unstoppable sales team:
1. Strength and weakness assessment:
No matter the number of members in your sales team, every team will have its strengths and weaknesses. You need to know these before you put together a sale team. The questions for assessment should be:
– What is your company’s value proposition?
– Do you have a transparent sales process in place?
– Do you think your cost of sales is where it should be?
– What key measures are you using to track sales effectiveness?
– What are you doing to increase your sales funnel and increase your close ratio?
– Is sales compensation driving the right behaviours?
– How are you taking advantage of changes to the market?
– Do you have the right people?
Deep diving with these questions gives you an excellent overview of your team’s functioning. The information you receive from this can be used to craft the basics of your CRM training.
2. The right sales training:
Offering your sales team with the proper training can be a significant addition to their skill. Training for skilled experts who can find niches in your company and train them for upskilling can bring your sales into the major leagues. As your team grows, you can always hire an outside consultant or send your team to training places for upskilling. Enabling your sales team to receive the complete CRM training can be crucial.
3. Effective listening:
In a rush to explain the features and benefits of your product or service, it is easy to talk over your prospective customers. This a rookie mistake and must be avoided at all costs. Active listening is truly the silent skill of sales. Throughout the sales cycle, prospects will drop hints about what they’re thinking, how they’re feeling, or problems they need to be solved. Addressing these can make or break your sale. But you’ll miss them if you’re not listening.
4. Scripts to deal with common objections:
The CRM training will help your team in identifying complaints that come up time and time again. You can collaboratively craft scripts to help them deal with these problems. Now, the idea of using scripts is a questionable one in the sales community. No one wants to sound like a robot, and this isn’t what you should be advocating for here. Instead, these scripts should help you understand client fears and move onto the real issues more quickly.
Your unbeatable sales team is just a couple of techniques away. There are always new techniques, scripts and objections to overcome every day, and you need to be prepared for that. Therefore, enrol for CRM training with LBTC and be the unstoppable sales force. Learn more about the course on our website.