Strategic Marketing Execution (5-days) online course

This course focuses on the effective execution of marketing strategy—translating plans into campaigns, content, and communications that deliver meaningful results. Designed for marketing professionals responsible for implementation, it provides the tools, frameworks, and practical guidance needed to activate strategy across channels and customer touchpoints. The programme begins with a focus on brand storytelling and creativity, covering narrative techniques, asset development, and brand expression through tone and design.

Participants then explore how to build strategic content that supports marketing objectives, aligns with the customer journey, and performs across multiple formats and channels. Further sessions address the architecture of integrated campaigns, from platform selection and sequencing to aligning message, medium, and timing. The course also explores the evolving role of AI in marketing, providing practical insights into how intelligent tools can support creativity, targeting, and efficiency. A dedicated session on sustainability equips participants to communicate purpose and values with credibility while avoiding common pitfalls such as greenwashing. The course concludes with a review and action planning session, helping participants consolidate key learnings and define clear next steps for application within their roles. With a focus on practical execution, this course enables participants to bring strategy to life through marketing that is consistent, credible, and commercially effective.

Day — 1 Storytelling and Creativity

• Narrative frameworks for emotional connection
• Creation of distinctive and consistent brand assets
• Brand personality expressed through tone, style, and design

Day — 2 Strategic Content Development

• Content aligned to business and marketing objectives
• Messaging mapped to the customer journey
• Multi-format assets for cross-channel use

Day — 3 Channel Strategy and Campaign Architecture

• Selection of platforms, channels, and touchpoints
• Logical sequencing of campaign components
• Message, medium, and timing alignment

Day — 4 AI-Enhanced Marketing

• Applications of AI in creativity, targeting, and performance
• Integration of intelligent tools into marketing workflows
• Evolving role of marketing professionals in an AI context

Day — 5 Course Review

• Summary and recap of key learning objectives
• Action Planning

Post-Course

• Three (3) x hour-long Executive Coaching sessions at monthly intervals following Course Completion

• Marketing Managers and Directors
• Brand Managers
• Digital Marketing Specialists
• Content Creators and Content Strategists
• Social Media Managers
• Marketing Campaign Planners
• Data Analysts and Market Researchers
• Customer Experience Managers
• Product Managers
• Business Development Managers
• Sales and Business Growth Teams
• E-commerce Managers
• Marketing Consultants and Advisors
• Brand Ambassadors and Influencers
• Organizational Leaders involved in strategic planning
• IT and AI Specialists supporting marketing innovations
• Customer Service Managers

• Understand narrative frameworks to build emotional connections with audiences.
• Create distinctive, consistent brand assets that reinforce brand identity.
• Express brand personality effectively through tone, style, and design elements.
• Develop content aligned with business and marketing objectives.
• Map messaging throughout the customer journey for maximum engagement.
• Produce multi-format assets suitable for use across various channels.
• Select the right platforms, channels, and touchpoints for campaign deployment.
• Sequence campaign components logically to optimize flow and impact.
• Align messages, media, and timing for cohesive and effective campaigns.
• Explore applications of AI in enhancing creativity, targeting, and performance metrics.
• Incorporate intelligent tools into marketing workflows to improve efficiency.
• Understand the evolving role of marketing professionals within an AI-driven landscape.