Customer Relationship Management – Implementation

Course Outline

Overview

To get the most benefits from your CRM system, it is crucial to implement it effectively from the outset. This training workshop will give you the skills needed to successfully embed your CRM system into your organization.

Agenda

• Define a CRM strategy and philosophy
• Ensure top management buy-in
• Develop a change management plan
• Smoothly roll out your CRM
• Know your CRM critical success factors

Target Audience

This training workshop is suitable for:

• Directors of Sales and Marketing
• Sales and Marketing Managers, Executives, Practitioners and Staff.
• Senior and Mid-level Managers who are involved in CRM programmes and system implementations.
• Staff who wish to understand the CRM landscape.
• Managers looking to take customer-centred strategies to the next level.

Learning Outcomes

Upon completion of this training workshop, you will be able to:

• Recognize the strategic nature or CRM.
• Develop skills need to get top management buy-in.
• Understand how to implement CRM in an organization.