Creating Value in a Business Proposition

Course Outline

Overview

During this interactive 90-minute online course, we drill down to core value structure of benefits. How to utilize the principles of better business propositions in order to gain commercial success and commitment. This fine tunes our USP in order to meet or surpass our marketing objectives.

Agenda

• Specifying Values
• Unique Selling Proposition
• Seven (7) Rules of Business Propositions

Target Audience

This online course is suitable for:

• Media Planners and marketing Executives
• Account Managers and Brand Managers
• Marketing Managers
• Business Development Executives

Learning Outcomes

Upon completion of this online course, you will be able to:

• Rate in priority order the key values for a marketing campaign.
• Demonstrate the value-led key changes required to optimize marketing strategy.
• Draw insight to campaigns to adopt and adapt new approaches.