Social Media Approaches to Public Relations

Course Outline

Overview

During this interactive 90-minute online course, you will discover a broad overview of the social media environment, podcasting and blogging. In doing so you will break down social media examples and decide on the best strategies to grow the online presence of your organization or its brands that you look after.

Agenda

• The Social Media Landscape
• Platform Functionalities and Use
• How to Grow Followers / Supporters

Target Audience

This online course is suitable for:

• Marketing and PR Communications Team.
• Social Media Planners and Managers.
• Media Managers, Influencers and PR executives.

Learning Outcomes

By attending this online course, you will be able to:

• Identify what are the best channels to use for your organization.
• Estimate which platforms to use based on PR strategy.
• Experiment with creative approaches to increase brand loyalty.