LBTC's marketing courses are divided into three broad categories: Marketing Management; Public Relations; and Customer Relationship Management.
These marketing courses are suitable for: Chief Communications Officers, and Communications, Marketing, Public Relations and Sales directors, managers, executives, practitioners and staff.
The Marketing Management courses cover: the marketing environment; marketing strategy; market segmentation and positioning; international market development; new proposition development and innovation; price and customer value decisions; configuring the marketing communications mix; digital and social media marketing; and branding decisions.
These courses cover: public relations planning; corporate image, reputation and identity; media relations; internal communication; managing community involvement programmes; issue management; crisis public relations management; public affairs; integrated marketing communications; and corporate communication
The Customer Relationship Management courses aimed at: senior and mid-level managers who are involved in customer relationship management (CRM); programmes and system implementations, whether in a marketing department, the sales force or the service centre; contemporary CRM professionals who sell products or services, to consumers or businesses; senior managers who realise that profitable customers are their company’s greatest asset and seek guidance to retain them; those who wish to understand the CRM landscape that covers the vastness between operational and strategic CRM, with an overview of customer-related data and data mining; and managers looking to take customer-centred strategies to the next level.
To explore LBTC's Public Relations course and Customer Relationship Management training, click the links below:
|Advanced Marketing Communications||2 weeks||160729920007 Dec to 18 Dec 2020|
|Advertising – Role, Forms and Strategy||1 day||160729920007 Dec 2020|
|Brand Placement, Exhibitions, Packaging and Licensing Decisions||1 day||160790400014 Dec 2020|
|Direct Marketing and Personal Selling||1 day||160755840010 Dec 2020|
|Introduction to Public Relations||1 day||160738560008 Dec 2020|
|Marketing Communications – Level 1||1 week||160729920007 Dec to 11 Dec 2020|
|Marketing Communications – Level 2||1 week||160790400014 Dec to 18 Dec 2020|
|Marketing Communications – Messages and Creativity||1 day||160799040015 Dec 2020|
|Marketing Communications – Sponsorship||1 day||160747200009 Dec 2020|
|Marketing Communications Tools||6 days||160729920007 Dec to 14 Dec 2020|
|Media Management||3 days||160807680016 Dec to 18 Dec 2020|
|Media Planning||1 day||160824960018 Dec 2020|
|Operations Performance||1 day||160738560008 Dec 2020|
|Operations Strategy – Developing Resources and Processes||1 day||160729920007 Dec 2020|
|Sales Promotion, Field Marketing and Brand Experience Management||1 day||160764480011 Dec 2020|